Allans Billy Hyde is one of Australia’s largest music equipment providers. They want to establish themselves as a major player in the digital space for local musicians by designing a new minimum viable product to help musicians connect and collaborate. We were engaged to design this new product and provide design recommendations.
- User interviews
- Survey development
- Competitive analysis
- Persona creation
- User flows
- Feature prioritisation
- Rapid sketching
- Usability testing
- Wireframes (AXURE)
- Visual design
- Presentation to client
Discovery & Definition
Establish the problem
Problem statement: determine what 'connect and collaborate' means to musicians and find a solution to meet associated needs and pain points.
The two most common pain points were finding like-minded musicians to collaborate with and finding spaces to jam in.
Collaboration is still very much a face-to-face activity, Allans Billy Hyde should aim to facilitate it, not replace it with an online solution.
Allans Billy Hyde should target beginners or students as they are more likely to seek support online as opposed to established musicians who already have a strong network.
Feature priorisation matrix
We matched possible solutions to need and pain points. Once we verified that they were useful, we transferred them on a feature priorisation matrix.
This was useful for determining a minimum viable product (MVP) and for planning possible phase 2 elements.
We did a series of whiteboard sketches to allow use to conduct usability testing and make quick changes. What we sketched:
- A user flow with basic information architecture (IA) elements to test if it made sense to musicians
- More detailed screens with user interface (UI) elements, we were able to test this with fellow designers and developers to see if we were using the right conventions
We came up with 2 main user flows - finding a musician and finding a jam space.
Delivery and Next Steps
The research and MVP was presented. For this iteration, Allans Billy Hyde should aim to provide social value only and provide a useful service to local musicians. If the product is successful and obtains more users, we recommend the following to make Jam profitable:
- Promoting and selling Allans Billy Hyde equipment and music lessons
- Forming partnerships and sponsoring jam spaces
- Implementing a booking system to automate the booking process